Wednesday, August 09, 2006

Walking Billboards

Clothing companies pay advertising companies money so they can have their products displayed.

Some common billboard brands you may have seen: Nike, Abercrombie and Fitch, Tommy Hilfiger, Polo, Adidas, etc. You suspect that the billboard owners make some hefty cash from such deals because you see these brands on a lot of billboards.

When someone goes to a clothing store that sells these brands, they come face to face with the same logos. Some of them are plastered unapologetically on the front of shirts. The ironic thing is, people often fork over wads of cash to buy these things. This boggles my mind.

Clothing companies pay advertising companies money so they can have their products displayed. Consumers pay clothing companies money so they (the consumers) can advertise for them.

You know the overpriced shirt helped to pay for those billboard ads.

How does this work?

It's a little thing called peer pressure. People have this sickening desire to belong, to fit in, even if it's with a bunch of superficial morons. One of these superficial jerks is moronic enough to buy these expensive brands and flaunt them. He or she will consider themselves better and act the part, convincing others that if they don't conform or otherwise buttress the insecurities of this superficial leader, they will be ostracized and ridiculed for being independently-minded.

If you buy these clothes, paying the companies money so you can do the work for them, you are an idiot. If you were convinced to buy these clothes because someone in your little clique suggested you do so, or threatened to ignore you if you did not, then you are their puppet and not a free person. If you happen to receive an article with the brand brazenly displayed, and find it frustrating that you have to weigh principles against utility, cut off or remove the label and the tag. Don't advertise, because you're not getting money these companies happily give to the advertising firms. Don't be a walking billboard.


Blogger Delta said...

I say the same thing to my fiancee all the time. I refuse to wear any piece of clothing that has the clothing manufacturer's name on it.

It's crazy that people buy these things, especially the shit at A&F. All of their stuff has their logo all over it, some of their shirts simply have "Abercrombie and Fitch" across the front in huge letters.

It's like buying a hamburger at McDonald's that makes you fart "I'm lovin' it".

10 August, 2006 00:45  
Blogger Parge said...

A seam ripper is a wonderful thing. I can get comfortable, stylish, well-made clothes from Value Village or Salvation Army, rip the logos off, and deprive the style puppeteers of two revenue streams - that of the main purchase, and that of the referral business from the wearable advertising.

My wife was telling me the other day about a woman who wore the same dress every day for a year as a performance piece. Her next piece, as I understand it, involves wearing only clothes she made herself. That's something special.

14 August, 2006 10:35  
Blogger Mookie said...

My significant other and her friend make their own clothing. They buy the fabric online and get patterns from the sewing stores. Imagine hippie chicks next to pious, church-going grannies.

14 August, 2006 16:24  
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